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Google AdWords is a popular advertising technique which is offered by Google. This type of advertising is also known as Pay Per Click (PPC) and it is when a company pays for their website to be at the top of the search engine results page (SERPs). PPC is available for many different niches. The ad will appear at the top of the SERPs and you will only pay for the ad when someone clicks onto your site through the adverts in the surrounding area. This differs from Pay Per Impression, as you will pay for these ads just for being there - it doesn't matter if someone clicks on the advert or not.
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